The Tinder college party strategy is brilliant. Starting with a geographic atomic network rather than trying to scale globally makes so much sense when you break it down. Google+ is such a perfect counter-example, they had massive distribution but no density anywhere. I've seen startups make this mistake where they launch in 50 cities simultaneously instead of owning one neighborhood first. The atomic network concept reminds me of how Facebook started at Harvard before expanding, density beats reach inthe early days.
This is fascinating. In 2020, I launched a venture with a good friend of mine and it failed exactly because of the cold start and lack of users—that and the pandemic, which caused lots of businesses to withdraw from subscriptions.
The idea still has legs and lots of potential to scale. If I was doing that venture again—which might happen—I would take some of the lessons from this post and the mentioned resources to try and lessen the impact of only a small community at launch by getting more people signed up in the launch phase.
The Tinder college party strategy is brilliant. Starting with a geographic atomic network rather than trying to scale globally makes so much sense when you break it down. Google+ is such a perfect counter-example, they had massive distribution but no density anywhere. I've seen startups make this mistake where they launch in 50 cities simultaneously instead of owning one neighborhood first. The atomic network concept reminds me of how Facebook started at Harvard before expanding, density beats reach inthe early days.
The startups mistake example makes total sense. Thanks for your comment.
This is fascinating. In 2020, I launched a venture with a good friend of mine and it failed exactly because of the cold start and lack of users—that and the pandemic, which caused lots of businesses to withdraw from subscriptions.
The idea still has legs and lots of potential to scale. If I was doing that venture again—which might happen—I would take some of the lessons from this post and the mentioned resources to try and lessen the impact of only a small community at launch by getting more people signed up in the launch phase.
Thanks for sharing, glad it can be helpful!